Unifying transit & cabs to kill commute fiction
Unifying transit & cabs to kill commute fiction
Unifying transit & cabs to kill commute fiction
Reducing commute friction by connecting transit and cabs.
Reducing commute friction by connecting transit and cabs.
#App
#Team effort
Background
Background
Background
Public transport is widely used due to its affordability, but it often lacks first-mile and last-mile connectivity. Our next major focus is to integrate all public transportation into a single journey with Namma Yatri. This initiative will tackle the challenge of first and last-mile connectivity, offering users a seamless, efficient, and comprehensive travel experience.
Public transport is widely used due to its affordability, but it often lacks first-mile and last-mile connectivity. Our next major focus is to integrate all public transportation into a single journey with Namma Yatri. This initiative will tackle the challenge of first and last-mile connectivity, offering users a seamless, efficient, and comprehensive travel experience.
Public transport is widely used due to its affordability, but it often lacks first-mile and last-mile connectivity. Our next major focus is to integrate all public transportation into a single journey with Namma Yatri. This initiative will tackle the challenge of first and last-mile connectivity, offering users a seamless, efficient, and comprehensive travel experience.
Responsibilities
Responsibilities
Product Design,
Interaction Design
UX Design, Research, analysis, prototyping
Product Design,
Interaction Design
UX Design, Research, analysis, prototyping
Product Design,
Interaction Design
UX Design, Research, analysis, prototyping
TIMELINE
TIMELINE
Mar 2025
Mar 2025
Mar 2025
TEAM
TEAM
2 Designers,
1 Product manager,
3+ developers
2 Designers,
1 Product manager,
3+ developers
2 Designers,
1 Product manager,
3+ developers
The challenge
The challenge
The challenge
User Challenge: Create a seamless end-to-end journey connecting autos, metro, and buses—enabling users to plan and complete multimodal trips effortlessly.
User Challenge: Create a seamless end-to-end journey connecting autos, metro, and buses—enabling users to plan and complete multimodal trips effortlessly.
User Challenge: Create a seamless end-to-end journey connecting autos, metro, and buses—enabling users to plan and complete multimodal trips effortlessly.
Business Challenge: Support Namma Yatri’s expansion by differentiating its offering, driving public transport adoption, and unlocking new revenue streams, without losing the simplicity and trust users love.
Business Challenge: Support Namma Yatri’s expansion by differentiating its offering, driving public transport adoption, and unlocking new revenue streams, without losing the simplicity and trust users love.
Business Challenge: Support Namma Yatri’s expansion by differentiating its offering, driving public transport adoption, and unlocking new revenue streams, without losing the simplicity and trust users love.
Understanding the Audience
Understanding the Audience
Understanding the Audience
From talking to stakeholders to researching the audience and product offering in depth,
we uncovered the following.
From talking to stakeholders to researching the audience and product offering in depth,
we uncovered the following.
From talking to stakeholders to researching the audience and product offering in depth,
we uncovered the following.
25–30 %
25–30 %
25–30 %
Indian urban commuters rely on
public transport daily
Indian urban commuters rely on
public transport daily
Indian urban commuters rely on
public transport daily
40 %
40 %
40 %
Skip public transport due to weak
first/last-mile connectivity
Skip public transport due to weak
first/last-mile connectivity
Skip public transport due to weak first/last-mile connectivity
Public transport networks remain fragmented, leading to poor first-and last-mile connectivity.
Public transport networks remain fragmented, leading to poor first-and last-mile connectivity.
Public transport networks remain fragmented, leading to poor first-and last-mile connectivity.
Assurance of an auto for the first or last mile was seen as a make-or-break factor for adoption.
Assurance of an auto for the first or last mile was seen as a make-or-break factor for adoption.
Assurance of an auto for the first or last mile was seen as a make-or-break factor for adoption.
Price sensitivity was high — even small differences compared to direct rides influenced decisions.
Price sensitivity was high — even small differences compared to direct rides influenced decisions.
Price sensitivity was high — even small differences compared to direct rides influenced decisions.
Transparent updates on pricing, process, and booking helped strengthen trust.
Transparent updates on pricing, process, and booking helped strengthen trust.
Transparent updates on pricing, process, and booking helped strengthen trust.
What we learned from competitors
What we learned from competitors
What we learned from competitors
I conducted a competitor analysis to understand how leading mobility and transit apps solve for multimodal journeys and what patterns users are already familiar with.
Some of the apps i explored: Google Maps, Citymapper, Chalo Bus App, Transit App
I conducted a competitor analysis to understand how leading mobility and transit apps solve for multimodal journeys and what patterns users are already familiar with.
Some of the apps i explored: Google Maps, Citymapper, Chalo Bus App, Transit App
I conducted a competitor analysis to understand how leading mobility and transit apps solve for multimodal journeys and what patterns users are already familiar with.
Some of the apps i explored: Google Maps, Citymapper, Chalo Bus App, Transit App
Route discovery and time comparison
Route discovery and time comparison
Route discovery and time comparison
Better app performance and interactions
Better app performance and interactions
Better app performance and interactions
Seamless mode-switching & clear fare visibility
Seamless mode-switching & clear fare visibility
Seamless mode-switching & clear fare
visibility
Real-time bus tracking
Real-time bus tracking
Real-time bus tracking
Simple interface, real-time arrival info
Simple interface, real-time arrival info
Simple interface, real-time arrival info
Solution
Solution
Solution
After understanding user pain points and studying existing products, we focused on making public transport as effortless and transparent as booking a cab.
We designed solutions that aimed to:
After understanding user pain points and studying existing products, we focused on
making public transport as effortless and transparent as booking a cab.
We designed solutions that aimed to:
After understanding user pain points and studying existing products, we focused on making public transport as effortless and transparent as booking a cab.
We designed solutions that aimed to:
Make public transport as effortless as booking a cab or auto.
Make public transport as effortless as booking a cab or auto.
Make public transport as effortless as booking a cab or auto.
Enable one tap access to public transport options, showing nearby metro, bus, and auto choices in one view.
Enable one tap access to public transport options, showing nearby metro, bus, and auto choices in one view.
Enable one tap access to public transport options, showing nearby metro, bus, and auto choices in one view.
Guide users through every step of their journey — from first mile to last, across all modes.
Guide users through every step of their journey — from first mile to last, across all modes.
Guide users through every step of their journey — from first mile to last, across all modes.
Transparent updates on pricing, process, and booking helped strengthen trust.
Transparent updates on pricing, process, and booking helped strengthen trust.
Transparent updates on pricing, process, and booking helped strengthen trust.
One-Tap Public Transport Access
One-Tap Public Transport Access
One-Tap Public Transport Access
We simplified route discovery by allowing users to instantly view nearby metro, bus, and auto options from a single screen — no need to switch between apps or modes.
Users could compare time, cost, and convenience in one glance, helping them choose the best route faster.
We simplified route discovery by allowing users to instantly view nearby metro, bus, and auto options from a single screen — no need to switch between apps or modes.
Users could compare time, cost, and convenience in one glance, helping them choose the
best route faster.
We simplified route discovery by allowing users to instantly view nearby metro, bus, and auto options from a single screen — no need to switch between apps or modes.
Users could compare time, cost, and convenience in one glance, helping them choose the best route faster.
Switching from cab to auto
Switching from cab to auto
Switching from cab to auto
Users can seamlessly switch between different vehicle types. For example, changing from a car to an auto — without disrupting their ongoing journey.
Users can seamlessly switch between different vehicle types. For example, changing from
a car to an auto — without disrupting their ongoing journey.
Users can seamlessly switch between different vehicle types. For example, changing from a car to an auto — without disrupting their ongoing journey.
Guiding users through every step
Guiding users through every step
Guiding users through every step
We designed this experience to make multimodal travel effortless. Whether walking to a bus stop, catching a metro, or switching to a cab, every step is clear and easy to follow.
We designed this experience to make multimodal travel effortless. Whether walking to a
bus stop, catching a metro, or switching to a cab, every step is clear and easy to follow.
We designed this experience to make multimodal travel effortless. Whether walking to a bus stop, catching a metro, or switching to a cab, every step is clear and easy to follow.
Walking directions so users can find their way to transit stops without guessing.
Walking directions so users can find their way to transit stops without guessing.
Walking directions so users can find their way to transit stops without guessing.
Real-time transit updates to know exactly when the next bus, metro, or train is arriving.
As the platform expanded, the existing design couldn’t accommodate new features
or scale effectively.
As the platform expanded, the existing design couldn’t accommodate new features or scale effectively.
Seamless transitions between modes, with simple prompts guiding what to do next.
Seamless transitions between modes, with simple prompts guiding what to do next.
With multiple new services like rentals, intercity rides, and ambulances, users found it hard to locate their daily ride options.
By keeping things simple and intuitive, we take the stress out of public transport making it feel as easy as taking a private ride.
By keeping things simple and intuitive, we take the stress out of public transport making it
feel as easy as taking a private ride.
By keeping things simple and intuitive, we take the stress out of public transport making it feel as easy as taking a private ride.
Real-Time Updates and Alerts
Real-Time Updates and Alerts
Real-Time Updates and Alerts
We introduced realtime tracking and alerts to keep the users informed. The goal was to make users feel informed, not anxious.
We introduced realtime tracking and alerts to keep the users informed. The goal was to make
users feel informed, not anxious.
We introduced realtime tracking and alerts to keep the users informed. The goal was to make users feel informed, not anxious.
Results and Impact
Results and Impact
Results and Impact
We conducted a round of user testing to understand how people interacted with the above designs and where friction remained.
The sessions surfaced valuable insights,
We conducted a round of user testing to understand how people interacted with the
above designs and where friction remained.
The sessions surfaced valuable insights,
We conducted a round of user testing to understand how people interacted with the above designs and where friction remained.
The sessions surfaced valuable insights,
I told my colleagues about it — they should try it too
I told my colleagues about it — they should try it too
I told my colleagues about it — they should try it too
Had a good experience. Suggested making the metro ticket booking optional
Had a good experience. Suggested making the metro ticket
booking optional
Had a good experience. Suggested making the metro ticket booking optional
Driver cancelled my ride and had to wait for a long time
Driver cancelled my ride and had to wait for a long time
Driver cancelled my ride and had to wait for a long time
The updated version has now been launched as a standalone app in Chennai, India, called Chennai One — built and refined by the local team.
Kudos to the team for turning continuous feedback into a real product launch and moving closer to seamless multimodal travel in India. 🎉
The updated version has now been launched as a standalone app in Chennai, India, called Chennai One — built and refined by the local team.
Kudos to the team for turning continuous feedback into a real product launch and moving closer to seamless multimodal travel in India. 🎉
The updated version has now been launched as a standalone app in Chennai, India, called Chennai One — built and refined by the local team.
Kudos to the team for turning continuous feedback into a real product launch and moving closer to seamless multimodal travel in India. 🎉
Safety solutions for Namma Yatri
Safety solutions for Namma Yatri
Safety solutions for Namma Yatri
Namma Yatri
Namma Yatri
iOS & Android App
iOS & Android App
Building ProjectBoard+ to help schools host and judge STEM events effortlessly.
Building ProjectBoard+ to help schools host and judge STEM events effortlessly.
Building ProjectBoard+ to help schools host and judge STEM events effortlessly.
ProjectBoard
ProjectBoard
Web
Web
Responsive
Responsive
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA