Safety solutions for Namma Yatri
Safety solutions for Namma Yatri
Safety solutions for
Namma Yatri
Safety tools that turn ride anxiety into peace of mind
Safety tools that turn ride anxiety into peace of mind
Safety tools that turn ride anxiety into peace of mind
#App
#TrustThroughDesign
#WomenSafety
Background
Background
Background
Safety is at most important for travel, during night time especially. When we initially launched, our focus was solely on ride-sharing. Recognizing the unique challenges faced during night rides, particularly by women, Namma Safety brings forth a comprehensive set of measures to empower users and create a secure environment for everyone on the journey.
Safety is at most important for travel, during night time especially. When we initially launched, our focus was solely on ride-sharing. Recognizing the unique challenges faced during night rides, particularly by women, Namma Safety brings forth a comprehensive set of measures to empower users and create a secure environment for everyone on the journey.
Safety is at most important for travel, during night time especially. When we initially launched, our focus was solely on ride-sharing. Recognizing the unique challenges faced during night rides, particularly by women, Namma Safety brings forth a comprehensive set of measures to empower users and create a secure environment for everyone on the journey.
Responsibilities
Responsibilities
Product Design,
Interaction Design
UX Design, Research, analysis, prototyping
Product Design,
Interaction Design
UX Design, Research, analysis, prototyping
Product Design,
Interaction Design
UX Design, Research, analysis, prototyping
TIMELINE
TIMELINE
2025
2025
2025
TEAM
TEAM
Myself,
Product manager,
1 developers
Myself,
Product manager,
1 developers
Myself,
Product manager,
1 developers
The challenge
The challenge
The challenge
How might we help riders feel safe and in control throughout their journey, without adding friction or anxiety to the ride experience.
How might we help riders feel safe and in control throughout their journey, without adding friction or anxiety to the ride experience.
How might we help riders feel safe and in control throughout their journey, without adding friction or anxiety to the ride experience.
Understanding the Audience
Understanding the Audience
Understanding the Audience
From talking to stakeholders to researching the audience and product offering in depth, we uncovered the following.
From talking to stakeholders to researching the audience and product offering in depth, we uncovered the following.
From talking to stakeholders to researching the audience and product offering in depth, we uncovered the following.
1 in 3
1 in 3
1 in 3
Women Feel Unsafe During Rides
Women Feel Unsafe
During Rides
Women Feel Unsafe During Rides
70%
70%
70%
Riders Want Visible Safety Features
Riders Want Visible
Safety Features
Riders Want Visible
Safety Features
50 %
50 %
50 %
Riders Want Discreet SOS
Riders Want Discreet SOS
Riders Want Discreet SOS
Most female users rely on manual safety actions like sharing live location or calling family
during the ride.
Most female users rely on manual safety actions like sharing live location or calling family during the ride.
Most female users rely on manual safety actions like sharing live location or calling family
during the ride.
A majority of users said they’d feel more comfortable if safety options were visible and
easy to access. However, frequent false triggers or unclear alerts can create anxiety rather than reassurance.
A majority of users said they’d feel more comfortable if safety options were visible and easy to access. However, frequent false triggers or unclear alerts can create anxiety rather than reassurance.
A majority of users said they’d feel more comfortable if safety options were visible and easy to access. However, frequent false triggers or unclear alerts can create anxiety rather than reassurance.
Safety concerns, lack of visibility, and trust in drivers were top reasons for avoiding night rides.
Safety concerns, lack of visibility, and trust in drivers were top reasons for avoiding night rides.
Safety concerns, lack of visibility, and trust in drivers were top reasons for avoiding night rides.
Users often share live location manually via WhatsApp as a safety workaround — indicating low trust in in-app tools.
Users often share live location manually via WhatsApp as a safety workaround — indicating low trust in in-app tools.
Users often share live location manually via WhatsApp as a safety workaround — indicating low trust in in-app tools.
The solution space
The solution space
The solution space
To make every ride feel safer and more reassuring, we designed an integrated safety ecosystem within Namma Yatri — one that protects riders without adding friction or fear.
Each feature was built to give users peace of mind, real-time control, and trusted connections throughout their journey.
To make every ride feel safer and more reassuring, we designed an integrated safety ecosystem within Namma Yatri — one that protects riders without adding friction or fear.
Each feature was built to give users peace of mind, real-time control, and trusted connections throughout their journey.
To make every ride feel safer and more reassuring, we designed an integrated safety ecosystem within Namma Yatri — one that protects riders without adding friction or fear.
Each feature was built to give users peace of mind, real-time control, and trusted connections throughout their journey.
Ensuring safe & secure rides with safety setup
Ensuring safe & secure rides with safety setup
Ensuring safe & secure rides with safety setup
Safety is at the core of Namma Yatri. We’ve built a set of features to give users peace of mind while traveling, ensuring they can stay connected and get help when needed.
Safety is at the core of Namma Yatri. We’ve built a set of features to give users peace of mind while traveling, ensuring they can stay connected and get help when needed.
Safety is at the core of Namma Yatri. We’ve built a set of features to give users peace of mind while traveling, ensuring they can stay connected and get help when needed.
Trusted Contacts: Users can add family or friends who can track their ride in real time.
Trusted Contacts: Users can add family or friends who can track their ride in real time.
Trusted Contacts: Users can add family or friends who can track their ride in real time.
Safety Check-ins: Automatic alerts if there’s a route deviation, unusual stops, or travel
through unsafe areas.
Safety Check-ins: Automatic alerts if there’s a route deviation, unusual stops, or travel through unsafe areas.
Safety Check-ins: Automatic alerts if there’s a route deviation, unusual stops, or travel through unsafe areas.
Emergency Actions: A quick way to call a trusted contact or trigger emergency help with a
simple shake of the phone.
Emergency Actions: A quick way to call a trusted contact or trigger emergency help with a simple shake of the phone.
Emergency Actions: A quick way to call a trusted contact or trigger emergency help with a simple shake of the phone.
Real-Time Ride Tracking & SOS
Real-Time Ride Tracking & SOS
Real-Time Ride Tracking & SOS
We introduced a set of safety-first features that allow riders to share their live ride status with the trusted contacts, communicate easily with their driver, and manage trusted contacts.
Users can tap on the Safety Tools to access the SOS page. When activated, the SOS triggers after 5 seconds, notifying emergency contacts and the support team while simultaneously calling the default trusted contact.
We introduced a set of safety-first features that allow riders to share their live ride status with the trusted contacts, communicate easily with their driver, and manage trusted contacts.
Users can tap on the Safety Tools to access the SOS page. When activated, the SOS triggers after 5 seconds, notifying emergency contacts and the support team while simultaneously calling the default trusted contact.
We introduced a set of safety-first features that allow riders to share their live ride status with the trusted contacts, communicate easily with their driver, and manage trusted contacts.
Users can tap on the Safety Tools to access the SOS page. When activated, the SOS triggers after 5 seconds, notifying emergency contacts and the support team while simultaneously calling the default trusted contact.
Results and Impact
Results and Impact
Results and Impact
Since the launch of the Safety Center, the number of false or random SOS calls has dropped significantly, showing that users now better understand when and how to use the feature.
Since the launch of the Safety Center, the number of false or random SOS calls has dropped significantly, showing that users now better understand when and how to use the feature.
Since the launch of the Safety Center, the number of false or random SOS calls has dropped significantly, showing that users now better understand when and how to use the feature.
Only genuine or severe cases are now escalated to the support team, allowing faster response
times and better handling of real emergencies.
Only genuine or severe cases are now escalated to the support team, allowing faster response times and better handling of real emergencies.
Only genuine or severe cases are now escalated to the support team, allowing faster response times and better handling of real emergencies.
To make mobility safer by representation, we launched Mahila Shakti — an initiative to bring more
women auto-drivers into the platform.
To make mobility safer by representation, we launched Mahila Shakti — an initiative to bring more women auto-drivers into the platform.
To make mobility safer by representation, we launched Mahila Shakti — an initiative to bring more women auto-drivers into the platform.
Over 100 women drivers have joined so far, earning $50,500 USD and covering
400,000+ km in Bengaluru.
Over 100 women drivers have joined so far, earning $50,500 USD and covering
400,000+ km in Bengaluru.
Over 100 women drivers have joined so far, earning $50,500 USD and covering
400,000+ km in Bengaluru.
Building ProjectBoard+ to help schools host and judge STEM events effortlessly.
Building ProjectBoard+ to help schools host and judge STEM events effortlessly.
Building ProjectBoard+ to help schools host and judge STEM events effortlessly.
ProjectBoard
ProjectBoard
Web
Web
Responsive
Responsive
Replacing informal lenders by delivering affordable micro loans.
Replacing informal lenders by delivering affordable micro loans.
Replacing informal lenders by delivering affordable micro loans.
Juspay
Juspay
iOS & Android
iOS & Android
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA