Replacing informal lenders by delivering
affordable micro loans.
Replacing informal lenders by delivering affordable micro loans.
Replacing informal lenders by delivering affordable micro loans.
Empowering merchants with instant checkout-credit at the click of a button
Empowering merchants with instant checkout-credit at the click of a button
Empowering merchants with instant checkout-credit at the click of a button
#App
#Fintech
Background
Background
Background
Juspay was the first company in India to offer seamless and hassle-free loans to individuals and small-to-medium MSMEs through the innovative OCEN infrastructure (a set of APIs developed by Juspay). As a tech provider, Juspay developed an SDK that can be easily integrated with merchant platforms, enabling a smooth and efficient money lending experience. This allows users to effortlessly apply for small loans or credit directly at the checkout.
Juspay was the first company in India to offer seamless and hassle-free loans to individuals and small-to-medium MSMEs through the innovative OCEN infrastructure (a set of APIs developed by Juspay). As a tech provider, Juspay developed an SDK that can be easily integrated with merchant platforms, enabling a smooth and efficient money lending experience. This allows users to effortlessly apply for small loans or credit directly at the checkout.
Juspay was the first company in India to offer seamless and hassle-free loans to individuals and small-to-medium MSMEs through the innovative OCEN infrastructure (a set of APIs developed by Juspay). As a tech provider, Juspay developed an SDK that can be easily integrated with merchant platforms, enabling a smooth and efficient money lending experience. This allows users to effortlessly apply for small loans or credit directly at the checkout.
Responsibilities
Responsibilities
Product design,
Research, Analysis,
User testing
TIMELINE
TIMELINE
2023
2023
2023
TEAM
TEAM
Myself
2 Product managers,
5+ developers
Myself
2 Product managers,
5+ developers
Myself
2 Product managers,
5+ developers
The challenge
The challenge
The challenge
To provide our users a unified platform that helps them create, track, analyse, and close loan applications in a much more comprehensive and easy to use way.
To provide our users a unified platform that helps them create, track, analyse, and close loan applications in a much more comprehensive and easy to use way.
To provide our users a unified platform that helps them create, track, analyse, and close loan applications in a much more comprehensive and easy to use way.
Understanding how india's loan market works
Understanding how india's loan market works
Understanding how india's loan market works
Most of India's Financial ecosystem innovations are around lending credit, and the sufferers have been Small and Medium Businesses or MSMEs (who make a vast portion of Indian employment). Traditional lending processes (banks) are time-consuming and fail to provide money when MSMEs need it the most. It also involved massive documentation, physical back & forth, and very slow money disbursement. Lenders do a risk assessment or a background check on the borrower to verify if they are creditworthy (can repay the amount).
As a result, MSMEs reach out to informal lenders and NBFCs who charge high-interest rates since MSMEs is a riskier customer base. In this project, we focused on avoiding the above problems and creating a hassle-free and fast money lending process not only for businesses but also for individuals.
Most of India's Financial ecosystem innovations are around lending credit, and the sufferers have been Small and Medium Businesses or MSMEs (who make a vast portion of Indian employment). Traditional lending processes (banks) are time-consuming and fail to provide money when MSMEs need it the most. It also involved massive documentation, physical back & forth, and very slow money disbursement. Lenders do a risk assessment or a background check on the borrower to verify if they are creditworthy (can repay the amount).
As a result, MSMEs reach out to informal lenders and NBFCs who charge high-interest rates since MSMEs is a riskier customer base. In this project, we focused on avoiding the above problems and creating a hassle-free and fast money lending process not only for businesses but also for individuals.
Most of India's Financial ecosystem innovations are around lending credit, and the sufferers have been Small and Medium Businesses or MSMEs (who make a vast portion of Indian employment). Traditional lending processes (banks) are time-consuming and fail to provide money when MSMEs need it the most. It also involved massive documentation, physical back & forth, and very slow money disbursement. Lenders do a risk assessment or a background check on the borrower to verify if they are creditworthy (can repay the amount).
As a result, MSMEs reach out to informal lenders and NBFCs who charge high-interest rates since MSMEs is a riskier customer base. In this project, we focused on avoiding the above problems and creating a hassle-free and fast money lending process not only for businesses but also for individuals.
Design Principles followed
Design Principles followed
Design Principles followed
Based on the research that we found, we tried to map down some key design principles that we wanted to anchor in our project.
Based on the research that we found, we tried to map down some key design principles that we wanted to anchor in our project.
Based on the research that we found, we tried to map down some key design principles that we wanted to anchor in our project.
Transparency
Transparency
Transparency
Trust
Trust
Trust
Ease of use & awareness
Ease of use & awareness
Ease of use & awareness
The solution
The solution
The solution
We designed a SDK solution to simplify how people and businesses access credit during checkout. The goal was to introduce a seamless, transparent loan solution that fits naturally into existing payment flows—allowing both individuals and small businesses to get instant credit without leaving the checkout. The flow shows how much credit you can get, repayment details, and approval in seconds, so the whole experience feels quick, transparent, and easy to trust.
We designed a SDK solution to simplify how people and businesses access credit during checkout. The goal was to introduce a seamless, transparent loan solution that fits naturally into existing payment flows—allowing both individuals and small businesses to get instant credit without leaving the checkout. The flow shows how much credit you can get, repayment details, and approval in seconds, so the whole experience feels quick, transparent, and easy to trust.
We designed a SDK solution to simplify how people and businesses access credit during checkout. The goal was to introduce a seamless, transparent loan solution that fits naturally into existing payment flows—allowing both individuals and small businesses to get instant credit without leaving the checkout. The flow shows how much credit you can get, repayment details, and approval in seconds, so the whole experience feels quick, transparent, and easy to trust.
Simplifying Lender Selection and Offer Comparison
Simplifying Lender Selection and Offer Comparison
Simplifying Lender Selection and Offer Comparison
After calculating the credit score, we could fetch all the possible lenders for that score. For a more accessible selection, we had the recommended lender on the top, followed by the other lenders. On selecting a particular lender, all the possible offers are shown to the users. We also let our users save the application if unsure about the offers.
After calculating the credit score, we could fetch all the possible lenders for that score. For a more accessible selection, we had the recommended lender on the top, followed by the other lenders. On selecting a particular lender, all the possible offers are shown to the users. We also let our users save the application if unsure about the offers.
After calculating the credit score, we could fetch all the possible lenders for that score. For a more accessible selection, we had the recommended lender on the top, followed by the other lenders. On selecting a particular lender, all the possible offers are shown to the users. We also let our users save the application if unsure about the offers.
Auto Repayment setup made easy
Auto Repayment setup made easy
Auto Repayment setup made easy
Setting up an auto repayment on the go was more straightforward than setting it later with the bank. We made it simple for our users with the help of jusypay's e-mandate system. The mandate was set without leaving the app with an iframe.
Setting up an auto repayment on the go was more straightforward than setting it later with the bank. We made it simple for our users with the help of jusypay's e-mandate system. The mandate was set without leaving the app with an iframe.
Setting up an auto repayment on the go was more straightforward than setting it later with the bank. We made it simple for our users with the help of jusypay's e-mandate system. The mandate was set without leaving the app with an iframe.
Results and Impact
Results and Impact
Results and Impact
As of 2024, we process an average of 1,700+ loans per day, with a strong offer and success rate across multiple lending partners
As of 2024, we process an average of
1,700+ loans per day, with a strong offer and success rate across multiple lending partners
As of 2024, we process an average of 1,700+ loans per day, with a strong offer and success rate across multiple lending partners
Enabled micro-loans starting from ₹500 with minimal or zero interest, helping individuals
avoid informal lending sources.
Enabled micro-loans starting from ₹500 with minimal or zero interest, helping individuals avoid informal lending sources.
Enabled micro-loans starting from ₹500 with minimal or zero interest, helping individuals avoid informal lending sources.
Within just 1.5 years, we onboarded three major merchants and several smaller ones, a big win in a market dominated by single-lender partnerships.
Within just 1.5 years, we onboarded three major merchants and several smaller ones, a big win in a market dominated by single-lender partnerships.
Within just 1.5 years, we onboarded three major merchants and several smaller ones,
a big win in a market dominated by single-lender partnerships.
See other projects from
my portfolio
See other projects from
my portfolio
See other projects from
my portfolio
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I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA