Redesigning Namma Yatri for bigger impact
Redesigning Namma Yatri for bigger impact
Redesigning Namma Yatri for bigger impact
Expanding Namma Yatri to cater wider audience
Expanding Namma Yatri to cater wider audience
Expanding Namma Yatri to cater wider audience
Background
Background
Background
Namma Yatri is an app that connects the auto Rickshaw drivers directly to the users, without the 3rd party like Uber, Ola, Lyft etc. This app was created for the benefit of the drivers with the coordination of the auto-rickshaw association. So no commission is taken from the driver. The commission is usually huge, up to 30% - 40%. First started in Bangalore, India. Now it has expanded across different states in India and is gearing up for International launch.
Namma Yatri is an app that connects the auto Rickshaw drivers directly to the users, without the 3rd party like Uber, Ola, Lyft etc. This app was created for the benefit of the drivers with the coordination of the auto-rickshaw association. So no commission is taken from the driver. The commission is usually huge, up to 30% - 40%. First started in Bangalore, India. Now it has expanded across different states in India and is gearing up for International launch.
Namma Yatri is an app that connects the auto Rickshaw drivers directly to the users, without the 3rd party like Uber, Ola, Lyft etc. This app was created for the benefit of the drivers with the coordination of the auto-rickshaw association. So no commission is taken from the driver. The commission is usually huge, up to 30% - 40%. First started in Bangalore, India. Now it has expanded across different states in India and is gearing up for International launch.
Responsibilities
Responsibilities
Product Design,
Interaction Design
UX Design, Research, analysis, prototyping
Product Design,
Interaction Design
UX Design, Research, analysis, prototyping
Product Design,
Interaction Design
UX Design, Research, analysis, prototyping
TIMELINE
TIMELINE
2025 to Present
2025 to Present
2025 to Present
TEAM
TEAM
2 Designers,
2 Product managers,
3+ developers
2 Designers,
2 Product managers,
3+ developers
2 Designers,
2 Product managers,
3+ developers
The challenge
The challenge
The challenge
The challenge was that Namma Yatri was originally designed for Bangalore, reflecting the city’s unique identity. As the platform expanded to multiple states and is gearing up for International launch, we needed to redesign it to resonate with a broader audience while maintaining brand consistency.
The challenge was that Namma Yatri was originally designed for Bangalore, reflecting the city’s unique identity. As the platform expanded to multiple states and is gearing up for International launch, we needed to redesign it to resonate with a broader audience while maintaining brand consistency.
The challenge was that Namma Yatri was originally designed for Bangalore, reflecting the city’s unique identity. As the platform expanded to multiple states and is gearing up for International launch, we needed to redesign it to resonate with a broader audience while maintaining brand consistency.
Understanding the existing designs.
Understanding the existing designs.
Understanding the existing designs.
To fully grasp the challenges users faced, we first conducted a thorough analysis of our current app. We did this by reviewing several user testing insights provided by the company.
To fully grasp the challenges users faced, we first conducted a thorough analysis of our current app. We did this by reviewing several user testing insights provided by the company.
To fully grasp the challenges users faced, we first conducted a thorough analysis of our current app. We did this by reviewing several user testing insights provided by the company.
The design felt emotionless. It didn’t reflect Namma Yatri’s core values of transparency,
zero commission, and driver empowerment.
The design felt emotionless. It didn’t reflect Namma Yatri’s core values of transparency, zero commission, and
driver empowerment.
The design felt emotionless. It didn’t reflect Namma Yatri’s core values of transparency, zero commission, and driver empowerment.
As the platform expanded, the existing design couldn’t accommodate new features
or scale effectively.
As the platform expanded, the existing design couldn’t accommodate new features or scale effectively.
As the platform expanded, the existing design couldn’t accommodate new features or scale effectively.
With multiple new services like rentals, intercity rides, and ambulances,
users found it hard to locate their daily ride options.
With multiple new services like rentals, intercity rides, and ambulances, users found it hard to locate their daily ride options.
With multiple new services like rentals, intercity rides, and ambulances,
users found it hard to locate their daily ride options.
Homepage before redesign
Homepage before redesign
What we learned from competitors
What we learned from competitors
What we learned from competitors
I went ahed and did a competitor analysis to see what other apps in our space were doing.
The research helped us spot industry trends, best practices, and opportunities to make
Namma Yatri stand out.
I went ahed and did a competitor analysis to see what other apps in our space were doing.
The research helped us spot industry trends, best practices, and opportunities to make
Namma Yatri stand out.
I went ahed and did a competitor analysis to see what other apps in our space were doing.
The research helped us spot industry trends, best practices, and opportunities to make
Namma Yatri stand out.
Clearer service discovery and navigation
Clearer service discovery and navigation
Clearer service discovery and navigation
Strong feedback mechanisms
Strong feedback mechanisms
Strong feedback mechanisms
Focus on app performance
Focus on app performance
Focus on app performance
Consistent, memorable brand identity
Consistent, memorable brand identity
Consistent, memorable brand identity
Context-based recommendations.
Context-based recommendations.
Context-based recommendations.
HMW?
HMW?
HMW?
Once we gathered all our research insights, we ran a How Might We session to turn problems into opportunities and spark new ideas.
Once we gathered all our research insights, we ran a How Might We session to turn problems into opportunities and spark new ideas.
Once we gathered all our research insights, we ran a How Might We session to turn problems into opportunities and spark new ideas.
The solution
The solution
The solution
From start to finish, the redesign put people — riders and drivers — at the heart of every decision. To get there, we spent time understanding their daily journeys, frustrations, and motivations. Shoutout to the PM’s helped us along the way and gave us great insights.
From start to finish, the redesign put people — riders and drivers — at the heart of every decision. To get there, we spent time understanding their daily journeys, frustrations, and motivations. Shoutout to the PM’s helped us along the way and gave us great insights.
From start to finish, the redesign put people — riders and drivers — at the heart of every decision. To get there, we spent time understanding their daily journeys, frustrations, and motivations. Shoutout to the PM’s helped us along the way and gave us great insights.
Homepage before redesign
Boost Search
Boost Search
Boost Search
Tipping isn’t common in India, but we introduced it in a way that feels natural. Helping riders find trips faster while rewarding drivers fairly. The goal was to reduce friction and create a smoother, more balanced experience for both sides.
Tipping isn’t common in India, but we introduced it in a way that feels natural. Helping riders find trips faster while rewarding drivers fairly. The goal was to reduce friction and create a smoother, more balanced experience for both sides.
Tipping isn’t common in India, but we introduced it in a way that feels natural. Helping riders find trips faster while rewarding drivers fairly. The goal was to reduce friction and create a smoother, more balanced experience for both sides.
Bridging Real-World Context
Bridging Real-World Context
Bridging Real-World Context
I used the actual number plate design so riders could instantly recognize their auto — creating a link between what they see on the app and on the street.
I used the actual number plate design so riders could instantly recognize their auto — creating a link between what they see on the app and on the street.
I used the actual number plate design so riders could instantly recognize their auto — creating a link between what they see on the app and on the street.
Driver Assigned!
Driver Assigned!
Driver Assigned!
Once the driver arrived, we wanted to highlight what makes them great — things like good ratings, reliability, or being nearby, so riders feel more confident and are less likely to cancel.
Once the driver arrived, we wanted to highlight what makes them great — things like good ratings, reliability, or being nearby, so riders feel more confident and are less likely to cancel.
Once the driver arrived, we wanted to highlight what makes them great — things like good ratings, reliability, or being nearby, so riders feel more confident and are less likely to cancel.
Designing for everyone
Designing for everyone
Designing for everyone
We also worked on making the app more inclusive and accessible for all riders. Users can now mention their accessibility needs, which get shared with drivers to ensure a comfortable ride.
We also worked on making the app more inclusive and accessible for all riders. Users can now mention their accessibility needs, which get shared with drivers to ensure a comfortable ride.
We also worked on making the app more inclusive and accessible for all riders. Users can now mention their accessibility needs, which get shared with drivers to ensure a comfortable ride.
Results and Impact
Results and Impact
Results and Impact
One month after launch, the numbers speak for themselves
One month after launch, the numbers speak for themselves
One month after launch, the numbers speak for themselves
30% increase in rides!
30% increase in rides!
30% increase in rides!
Ratings on both the App Store and Play Store improved to 4.8+
Ratings on both the App Store and Play Store improved to 4.8+
Ratings on both the App Store and Play Store improved to 4.8+
Great response from users about the redesign that gave us more visibility in social media forums
Great response from users about the redesign that gave us more visibility in social media forums
Great response from users about the redesign that gave us more visibility in
social media forums
160K+
160K+
160K+
4.9 ⭐️ app reviews
4.9 ⭐️ app reviews
4.9 ⭐️ app reviews
417k+
417k+
417k+
4.7 ⭐️ play reviews
4.7 ⭐️ play reviews
4.7 ⭐️ play reviews
See other projects from
my portfolio
See other projects from
my portfolio
See other projects from
my portfolio
Unifying Transit & Cabs to kill commute fiction
Unifying Transit & Cabs to kill commute fiction
Unifying Transit & Cabs to kill commute fiction
Namma Yatri
Namma Yatri
iOS & Android App
iOS & Android App
Safety solutions for Namma Yatri
Safety solutions for Namma Yatri
Safety solutions for Namma Yatri
Namma Yatri
Namma Yatri
iOS & Android App
iOS & Android App
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, October 27, 2025
© 2025 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or
simply chat.
Let’s Connect
Monday, October 27, 2025
© 2025 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, October 27, 2025
© 2025 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration,
answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2025 — AMRUTHAKUDUVA
I'd love to hear from you
and explore collaboration,
answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2025 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions,
or simply chat.
Let’s Connect
Monday, December 9
© 2025 — AMRUTHAKUDUVA