Crafting the perfect homepage
In the year 2022, we introduced Nammayatri, and as we continually incorporated numerous new features, the original homepage became increasingly intricate for users. I was part of this ambitious project to redesign the homepage experience for the fastest growing startup.
It's important to mention that certain details have been omitted from the case study due to confidentiality agreements. The insights shared here reflect my personal perspective on the design process.
ROLE
Product Designer
yEAR
2024
plATFORM
Android, iOS
The Challenge
The primary objectives were:
Enhance user experience by making it fast and easy for everyone, everywhere.
Empower riders with greater control over their time
The Goal
We conducted user testing and found some valuable insights.
A notable observation was that users, in general, took a few seconds to locate the button for booking a cab.
Additionally, some users were confused about the concept of "recent rides" and inadvertently attempted to book older rides, which were visibly accessible.
The recent rides with the from location was proved inconvenient for those wanting to frequently change it, resulting in user frustration.
As NammaYatri expanded its services to other states, ticketing was introduced in cities such as Kolkata and Chennai. Consequently, we needed to incorporate these changes into the homepage as well.
Insights and expansion
We conducted user testing and found some valuable insights.
A notable observation was that users, in general, took a few seconds to locate the button for booking a cab.
Additionally, some users were confused about the concept of "recent rides" and inadvertently attempted to book older rides, which were visibly accessible.
The recent rides with the from location was proved inconvenient for those wanting to frequently change it, resulting in user frustration.
As NammaYatri expanded its services to other states, ticketing was introduced in cities such as Kolkata and Chennai. Consequently, we needed to incorporate these changes into the homepage as well.
Iterations
How did we get here?
Considering our focus on serving frequent riders, particularly office commuters who frequently use our auto services, we aimed to ensure ease of access. To streamline the process, we eliminated redundant options such as Home, fav, and office, as they essentially performed the same function with just “one-click”.
With our product growing, i wanted to highlight the other services that nammayatri offers.
