Transforming Namma Yatri’s Ride Booking Experience to Power the Next Expansion Phase
Transforming Namma Yatri’s Ride Booking Experience to Power the Next Expansion Phase
Project Specs
Overview
Namma Yatri is an app that connects the auto Rickshaw drivers directly to the users, without the 3rd party like Uber, Ola, Lyft etc. This app was created for the benefit of the drivers with the coordination of the auto-rickshaw association. So no commission is taken from the driver. The commission is usually huge, up to 30% - 40%.
“This project exclusively discusses the main features of the app, it’s redesign and its purpose. I began working on this project independently in 2019. However, the app has since become successful, and i now collaborate with four product designers and wonderful illustrators.”
Namma Yatri is an app that connects the auto Rickshaw drivers directly to the users, without the 3rd party like Uber, Ola, Lyft etc. This app was created for the benefit of the drivers with the coordination of the auto-rickshaw association. So no commission is taken from the driver. The commission is usually huge, up to 30% - 40%.
“This project exclusively discusses the main features of the app, it’s redesign and its purpose. I began working on this project independently in 2019. However, the app has since become successful, and i now collaborate with four product designers and wonderful illustrators.”
Old design
Old design
New design
New design
(01)
The Challenge
(01)
The Challenge
(01)
The Challenge
Namma Yatri is expanding rapidly, now live in 14 states and gearing up for its USA launch!
Namma Yatri is expanding rapidly, now live in 14 states and gearing up for its USA launch!
Namma Yatri has grown rapidly, expanding beyond Bangalore to a broader audience. When I initially designed the app, it was focused solely on Bangalore, taking inspiration from the iconic auto-rickshaw colors and the city’s vibe. However, with its expansion to 14 states and plans for a USA launch, it was time to rethink the design.
We transitioned from a Bangalore-centric visual identity to a sleek, contemporary design that reflects current trends and ensures consistency across regions. Additionally, we migrated the technology stack from pure script to React, enabling greater flexibility and scalability. To personalize the experience, we introduced customizable themes, allowing the app's color profile to align with the cultural nuances of each city.
Namma Yatri has grown rapidly, expanding beyond Bangalore to a broader audience. When I initially designed the app, it was focused solely on Bangalore, taking inspiration from the iconic auto-rickshaw colors and the city’s vibe. However, with its expansion to 14 states and plans for a USA launch, it was time to rethink the design.
We transitioned from a Bangalore-centric visual identity to a sleek, contemporary design that reflects current trends and ensures consistency across regions. Additionally, we migrated the technology stack from pure script to React, enabling greater flexibility and scalability. To personalize the experience, we introduced customizable themes, allowing the app's color profile to align with the cultural nuances of each city.
(02)
The Process
(02)
The Process
Discover -> Define -> Design -> Deliver
Discover -> Define -> Design -> Deliver
We began by addressing the primary use case, drawing insights from market competitors and collaborating closely with the driver association. We identified key issues with existing booking platforms like Ola and Uber and worked to resolve them in our app. As part of the redesign, we focused on creating a visually appealing experience for users while tackling critical problems such as ride cancellations.
We began by addressing the primary use case, drawing insights from market competitors and collaborating closely with the driver association. We identified key issues with existing booking platforms like Ola and Uber and worked to resolve them in our app. As part of the redesign, we focused on creating a visually appealing experience for users while tackling critical problems such as ride cancellations.
(03)
Accessibility
(03)
Accessibility
Designing for Everyone, Empowering Every Journey.
Designing for Everyone, Empowering Every Journey.
I incorporated accessibility features to enable people with disabilities to seamlessly use the app. Key updates included allowing users to specify their accessibility needs, which are then communicated directly to drivers to ensure a supportive experience. Additionally, we introduced educational pop-ups, ride preference customization, all designed to make the app inclusive. The goal is to design with inclusivity, including support for colorblind users.
I incorporated accessibility features to enable people with disabilities to seamlessly use the app. Key updates included allowing users to specify their accessibility needs, which are then communicated directly to drivers to ensure a supportive experience. Additionally, we introduced educational pop-ups, ride preference customization, all designed to make the app inclusive. The goal is to design with inclusivity, including support for colorblind users.
During Onboarding
During Onboarding
During Onboarding
Accessability updates before and during rides
Accessability updates before and during rides
Accessability updates before and during rides
(04)
Boost Search
(04)
Boost Search
Introducing tipping culture via boost search
Introducing tipping culture via boost search
Tipping isn't a common practice in India, but we wanted to introduce this feature in Namma Yatri in a way that doesn't make the user feel like they’re paying extra. The idea is to offer a tip to expedite finding a ride, while also providing an incentive for drivers who may not be fully satisfied with the app’s fare. The goal was to minimize friction between drivers and customers, making the experience smoother and more rewarding for both parties.
Tipping isn't a common practice in India, but we wanted to introduce this feature in Namma Yatri in a way that doesn't make the user feel like they’re paying extra. The idea is to offer a tip to expedite finding a ride, while also providing an incentive for drivers who may not be fully satisfied with the app’s fare. The goal was to minimize friction between drivers and customers, making the experience smoother and more rewarding for both parties.
(04)
Rating &
Favourite driver
(04)
Rating &
Favourite driver
Favouriting driver and schedule rides with them.
Favouriting driver and schedule rides with them.
We introduced the ability for users to favorite drivers and schedule rides with them, fostering trust and personalization. This feature allows users to build a connection with drivers they prefer while ensuring convenience and reliability in their daily commutes.
We introduced the ability for users to favorite drivers and schedule rides with them, fostering trust and personalization. This feature allows users to build a connection with drivers they prefer while ensuring convenience and reliability in their daily commutes.
Rating animation done for Odisha Yatri
Rating animation done for Odisha Yatri
Rating animation done for Odisha Yatri
Establishing a Design System for a Consistent, Multi-Theme Experience
Establishing a Design System for a Consistent, Multi-Theme Experience
Establishing a Design System for a Consistent, Multi-Theme Experience
Namma Yatri
Namma Yatri
iOS & Android App
iOS & Android App
Unifying Transit & Cabs to kill commute fiction
Unifying Transit & Cabs to kill commute fiction
Namma Yatri
Namma Yatri
iOS & Android App
iOS & Android App
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA
I'd love to hear from you and explore collaboration, answer your questions, or simply chat.
Let’s Connect
Monday, December 9
© 2024 — AMRUTHAKUDUVA